Seriously? I haven't noticed it.

Maybe it's clear to you... or you work in marketing and have a different definition of "clear".

Note that this is a screenshot from a hi dpi iphone that went through a few upload/download/reencode cycles [1] so it lost all density information. On the real phone screen the "Ad" thing is extremely tiny and unnoticeable.

[1] Downloaded it from my work chat where i posted it as a warning to my colleagues a couple days ago.

The whole background of the ads are also a light blue, in contrast to the white background of organic results.

I want all the ads to go away, and misleading apps should be removed from the store and certainly not promoted via ads… but I also don’t want ads to be flashing and being annoying in the name of being “clearly” market. Some people won’t notice anything, no matter how obvious.