> One of the differentiators between iOS and Google was a lack of ads

I always wonder how apple's marketing team pulled this off.

- If you use any decent browser like Firefox* (or its different clones) one get enhanced privacy, no ads, byepasspaywalls etc. - Even Chromium forks have decent adblocking - Using NewPipe (like revanced opensource) for ad free YouTube

All my iOS friends scroll through so many ads - admittedly - SIM/data is paid for my their employers but it is awful experience.

* -> Don't be pendantic and point out yesterday's Verge article that Mozilla is becoming bad.

The same Firefox that only survives because most of its revenue comes from Google?

Your friends are only scrolling through ads because they haven’t installed an ad blocker. They have been available for iOS Safari for over a decade - since iOS 8.