Your experience illustrates precisely why the ads in the ad store should be worthless. I have never clicked on the ad in the app store. Regardless of how legitimate it looks, I will never click it. The vast majority for ads are clearly either scams or they are at least attempting to piggy back on the popularity of others, and I'll support neither of those cases.

I don't know what it is with Apple, maybe they aren't sufficiently exposed to scams, but they seem to not understand it's an issue, or their metrics are solely based on revenue. Because even if something is a borderline scam, Apple probably gets their 30%.

> Because even if something is a borderline scam, Apple probably gets their 30%.

Exactly this, the same reason why Facebook relies on scam ads for at least a third of their revenue.