AI needs more personal info (like iCloud is not enough yet). Ads provide more insights to user real needs than anything else, and there's inescapable sharing of user behaviour (otherwise ads business model does not work) that allows Apple to collect and process the user behaviour for its own AI training and to sell it to others.

Sitting on a tons of value (even though backed by users trust) gives no rest to Apple's managers who just does not connect the dots between users trust and profits.

Or they think they are a monopoly. Maybe Apple is?

> Ads provide more insights to user real needs than anything else

How?

You can get insights into user behavior without ads, and I'm sure Apple is doing that already.

Doesn't making good products that people want give more insight to user needs? Who wants ads?