It’s not just money left on the table, it’s a way to differentiate from the competition. When someone is trying to decide iPhones vs Android for their next purchase, being able to say “our OS doesn’t have ads” is big. I hear people complain about ads more than just about anything else.

I think users should have 0 tolerance for ads in the OS. It’s the broken window theory. Once they start, if the users don’t revolt, they will keep pushing them.

I find I don’t use the App Store much anymore. I used to browse it all the time, but it feels like one giant advertisement now.

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pmontra 7 hours ago | parent [-]

Well, my Androids do not have ads because I can install Firefox with uBO and Blockada to block ads even inside apps. I don't know if uBO works in Safari and I don't know if iOS allows for something like Blockada. In doubt (and for other reasons,) I'm on Android. However I'm not the typical user. The typical buyers just want an iPhone or do not want one, like they want one brand of shoes or a brand of bags, no technical considerations. Fashion.

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fireflash38 5 hours ago | parent | next [-]

For now. With Google blocking ad block ability on their browsers, what's to stop them from blocking ad blockers in their OS?

	▲	WD-42 an hour ago \| parent [-]
		Because they don’t restrict what web browser engines you can run on android, so Firefox is actually Firefox there.

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noname120 6 hours ago | parent | prev | next [-]

AdGuard works great, it has a native Safari extension and I don’t see a single ad on there.

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nixass 6 hours ago | parent | prev [-]

There's ublock for safari but it's sad compared to Firefox on Android. Also Safari is a dumpster fire on its own