Other than all the scammy & microtransaction BS for the kids I’m always confused about this as well. I can count on one hand how many “new” apps I’ve installed in 2025 - one - the Bambu app for talking to the 3D printer.

I’ve got my banking apps, business apps, Strava, etc. the same now, for years. It would take a monumental effort from Apple for me to feel like “cruising” the App store, the idea is so patently ridiculous to me, I actually LOL’d thinking about it. Literally any other portable device is better to play games on - Switch, Steamdeck, 3DS, Atari Lynx, etc.

I have Apple Arcade as well (included with something else), I can’t even remember the last time I could be bothered to scroll that…

If Apple thinks more ads is a solution to some of their problems, things must be way worse than imagined over there.