How does market capitalism work again? Shareholders what higher ROI each quarter. Where does that come from? Profits.

Where do profits come from? Selling data, innovation, selling hardware, etc.

Biggest profit margins come from selling stuff you have to multiple buyers that costs you nothing to duplicate/produce.

My data can be sold to multiple buyers, multiple times to make that magic profit that shareholders want.

Just wait until everyone on this planet has apple devices, how will apple continue to grow ROI?

Where do profits fall? In several quarters when users vote with their wallet and let you know about your decisions to disrespect them and reduce their trust in you. It isn't about maximizing profits, otherwise they wouldn't make shortsighted choices. It's cashing in on goodwill that took decades to build. We are a far cry from "only the paranoid survive".