assume they are aiming for $1 in large quantites. I don't know thier number but that is closer. And the cost will be low because they are bulk buying excess data. They can send this at 3am when everyone is asleep so cell companies can give a deep discount.

again the above is the plan, reality often changes.

The above pricing is just for the modem itself, not the data plan. There's no way you can get a cellular modem for $1.