As if it didn’t track your habits as well.

...it doesn't.

Like, Apple knows what you're watching within the Apple TV app obviously.

But it's certainly not taking screenshots every second of what it displaying when you use other apps -- which shows and ads you're seeing. Nor does Apple sell personal data.

Other video apps do register what shows you're in the middle of, so they can appear on the top row of your home screen. But again, Apple's not selling that info.