Is there a reason such a thing couldn't present a bunch of neutral options, but with affiliate links that provide revenue back to Mozilla?

(I mean, that could still steer it toward places that have affiliate programs, but if you're running a local AI tool to help you search for these things that seems like something you should reasonably be able to toggle on and off/configure in a system prompt/something.)

What we’ve seen from other companies is exactly what you mention. Unfair ranking and promotion of items with affiliate links or the highest payouts for them. Changing incentives compromise the integrity of the results.