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ragazzina 4 days ago

Why are hundreds of thousands keys a reasonable amount for a developer? I am not in the video game business so I fail to see the use case.

the_pwner224 4 days ago | parent | next [-]

Yeah, you need a much smaller number for e.g. giving access to journalists/media pre-release. But the key mechanism is also used for any legitimate sales or giveaways that happen outside the Steam platform.

If you buy a Humble Bundle, you get a set of Steam keys for the games in the bundle. If Intel/AMD/Nvidia are doing a promotion for a free game with a purchase of their product, they give you Steam keys. Etc.

SXX 3 days ago | parent | prev | next [-]

How keys are used explained in other answers already. Number of keys you can request would obviously depend on how successful is your hame on Steam. E.g I doubt Valve would generate 100,000 keys for a game with zero sales, but likely under 10,000 is possible.

Other than selling keys they can also be used for marketing. If you for instance have a game with multiplayer, lots of DLCs or IAP then giving away keys for base game make a lot of sense: even if only 1% of people who grab the key gonna play it they can still eventually buy other copy for a friend, etc.

llbbdd 4 days ago | parent | prev [-]

Developers can sell those keys outside of Steam and they are redeemable for a copy of the game on your Steam library.