When you sign up for an Apple account, you aren't "buying" anything. In fact there is a set of terms & conditions you agree to when signing up which most likely includes language stating that your account can be closed with the discretion of the platform owner. What we need isn't a shift from "buying" to "renting", but instead something akin to a Consumer Bill of Rights that states that you are entitled to appeal account closure if you are in good standing and can prove as much.

This is really the consumer's fault for not reading a 5-billion word terms and conditions contract before they sign up for one of the two nearly-identical phone brands they need to operate in the modern economy.