Thats true though.

All these announcements beat all the other models on most benchmarks and are then the best model yet. They can't see the future yet so they are not aware or care anyway that 2 weeks later someone says "hold my beer" and we get again better benchmark results from someone else.

Exhausting and exciting

My criticism is more about the fake-sounding pre-release insider hype aspect than the inevitable nature of forward progress.