Adding to what Rory said:

We don't know for sure. This is built on the intuition that websites are still a one-size-fits-all approach that makes no sense in an age where we have intelligence at our finger tips, able to process and reformulate information that speaks directly to people.

You could see this idea as being on the opposite side of the same spectrum as agentic browsing (which hasn't really taken off yet).

And thanks for the feedback! There are limitations in the quality of the personalizations in onboarding experience due to latency constraints. These get lifted the moment you create an account, and can start doing some more in-depth context gathering of your website and the types of visitors you're likely to get.

Consumers are sick of being the victims of a power imbalance already. Social media sites do this kind of personalization on their feeds, but they do not provide the user the power to control their own algorithm.

If every website is tracking my identity and surrounding me with an echo chamber outside of my control, that is not a good thing.

If the profile and prompt is something the user controls, it could be useful, but it’s still hard to trust it. It takes away the ability to have trustworthy links to information/products, if it’s different for every user, especially if the customization methods are hidden behind opaque LLMs and system prompts.

I do think this idea can make money, but it’s likely bad for the internet consumers and likely to be part of future enshittification.

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