>> He says he could begin to block ad blockers in Firefox and estimates that’d bring in another $150 million, but he doesn’t want to do that. It feels off-mission.

> I read this as “I don't want to but I'll kill AdBlockers in Firefox for buckerinos ”.

I completely disagree. First of all the original quote is paraphrasing, so we don't know in which tone it was delivered, but calling something "off-mission" doesn't at all sound like "we'd do it for money" to me.

This is how I read it too, feels like a misinterpreted quote taken out of context. Everyone at Mozilla is probably well aware that removing adblockers would make them lose probably the majority of their users.