There is much more than just creating a product that saves more money than it costs or even marketing.

You’ve got to get over the “no one got fired for buying IBM” problem. I’ve been on the decision making side enough times to know that it’s hard to get a business to trust an unknown vendor.

There was a “Show HN” here recently where someone was creating a SaaS product to manage 1 on 1s between managers and reports. I got a lot of push back when I said there was no way in hell any company would or should trust their proprietary company information to a one man SaaS.

The author hadn’t even heard about other well known SaaS products that had that feature as part of their product (Lattice).

You don’t start a project with the goal of monetization without looking at the competitive landscape and market positioning.

He was completely blind to the idea that no company of any size wants to manage logins either. Every SaaS company integrates with SSO. Just talking to one person who knew anything about business sales would know this.

I wouldn’t even think about doing a Show HN without at least talking about those issues.