Don't the told exist to divest of one's 'ecosystem investment' in Amazon by way of Kindle. You've been able to strip DRM from the Amazon-purchased books and jailbreak the Kindle. At that point, Amazon holds nothing over you and both the ebooks and hardware are no longer held hostage.

I have a paperwhite theater I bought years ago from Woot for like $30 and I simply never logged in or even connected it to wifi, so I get no ads and I don't buy DRM-laden books from Amazon. Calibre turns DRM-free epubs into Kindle accepted mobi format seemlessly on upload.

I can't help but think that those who complain about the lock-in but simply never bother to break free, just don't care that much. Shaking a fist at Amazon feels more like a self-soothing exercise to allay the cognitive dissonance that arises from telling oneself that you agree with those who curse Amazon (or what it represents) while you continue to choose Amazon.