>You can get a very similar 16GB RAM, 1TB storage Minipc in the same form factor from Amazon for around $260

Not apples/apples, it looks like the Umbrel at $500 comes with 4TB, you're pricing out a 1TB above. A bare Samsung 990EVO 4TB is $328, on a straight $/TB that's an extra $246 putting your total build more like $500.

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evil-olive a day ago | parent [-]

nope, it's "starts at $499" with "up to 4TB" of storage

if you click "Buy Now" and then...click "Buy Now" again, that takes you to the actual pricing. $500 for 1TB, or 4TB for $800.

	▲	saghm a day ago \| parent [-]
		Kind of wild that even an option literally phrased in a way indicating you want to immediately give them money requires clicking again to even start making a selection (without even getting into the fact that the actual specs are behind a link that makes it sound like it's for when you've already made up your mind to buy it).