>“I actually think we’re capable of taking whatever pricing we need,” said CFO Hugh Johnston in 2022. And the company did just that, raising prices by double digit percentages for seven straight quarters in 2022-2023.

I hate to say it, but was he proven wrong? People are still buying junk food and soda (their primary products) despite prices going up. Looking at Pepsis profit margin, it seems to have hovered between 9.5% and 10.5% since 2021.

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janalsncm a day ago | parent [-]

The point of the complaint is that they were able to do this due to illegal collusion.

And even if people buy a lot of junk food, they might have bought competitors’ junk food. Laws are still laws even if you don’t like the people the laws protect.

	▲	naijaboiler 19 hours ago \| parent \| next [-]
		Exactly pricing discrimination (i.e. selling at different prices to different customers) is absolutely legal and is market efficient in a market with multiple sellers and multiple buyers. Pricing discrimination combined with monopsony(single large buyer) or monopoly ( single large seller) powers is not market efficient. It leads to higher prices by end consumers. Price discrimination via collusion + Walmarts monopsony in grocery industry violates that 1930s act and is illegal
	▲	itsdrewmiller a day ago \| parent \| prev [-]
		Is that the point? The illegal collusion was with walmart to keep their prices artificially low compared to everyone else. They weren't colluding with coke to raise all soda prices.