Ah, okay, yeah, I get you now. I could get behind a splashy section about how users can "walk away at any time" with a roadmap that seems reasonable. I think that fits in with the general ethos of what these things should offer to consumers. I can certainly see why a company wouldn't be keen to advertise "if we die, here's what you can do.", but a way to tell consumers how to gracefully exit doesn't seem so antithetical to a marketing plan, and personally, knowing they've given me an off-ramp does make me more likely to use a thing.