"Actively hostile" is another of the common myths. See also: "corporations are evil".

"Completely indifferent" and "Corporations are completely amoral" are more accurate.

It's the difference between someone trying to drown you, versus someone trying to fish while you drown just off the bank. Same end, of course.

What do you think "evil" means? In the real world, there's no one holding up a platonic ideal of moral action and swearing to do the opposite, like some comic book antagonist. Real world evil is acting with complete amorality, because if you don't care about right or wrong in your pursuit of some goal, you inevitably will do some heinous shit.

That's not to say corporations don't come awfully close to the comic book concept of evil. By definition, a corporation's prime purpose is an uncaring commitment to making money, and if you've gone public, making all the money. That's awfully close to being the opposite of the "good" ideals of generosity and kindness.

Evil is boring, evil is indifference, evil is amorality. That's why they called it "the banality of evil"

I don't think they're evil, but to say that consumers aren't the fish seems a stretch.

while i am sure that google was completely indifferent when they made their search engine return worse results in the name of increasing profits , this action did serve to directly increase human suffering