I agree. My Google TV with Projectivity Launcher shows zero launcher ads unlike my Apple TV. As a bonus, it lets me install SmartTube and use DeArrow and Sponsor Block.

I just wish I could get something similar as a native iOS app. Although I can use Safari extensions, the Safari YouTube experience on iOS is terrible.

I love Projectivity Launcher on my Google Streamer, but I can't figure out how to really replace the built-in launcher. Sometimes the device falls back to the default launcher until I press the "home" button on my remote.