Yes.

The only other one I'd seriously consider is the nVidia Shield (Pro?). But the risk with that is that it's decade old hardware with no updates in sight. It's more for the "My Plex/Jellyfin server has all the movies and TV shows ever" -crowd :)

Meanwhile my 1st gen 4k AppleTV (6-ish years old?) is chugging away perfectly and runs every single 3rd party streaming platform I need - even the local ones. As a market it's just too big to ignore.

And no ads anywhere on the front page. The top row apps get to show their stuff on the top part, but it's not "ads" in my book - unlike Google TV that just shoves full-screen crap of "YOU WANNA SEE THIS MARVEL MOVIE?!" at you no matter where you browse.

It's still seeing software updates and can play h.265 and AV1 content in 4K without issue. The latest model is 2019 though... that said works great... latest software update was just a couple weeks ago.

Also, you can swap the Android TV launcher relatively easily.

I've been aware of the Shield devices for some years now, as an Android user, but something always put me off them.

I lrecently bought the FireTV 4K in a last-ditched effort to find something I could at least have some control over; if I could replace the launcher with something that's just app icons and not all adverts it would have been perfect, but alas, Amazon has prevented that, so onto the next thing.

It's really sounding like Apple TV is the best option for something suitable for the whole family.

Can I ask; what is the purpose of the relatively large storage on an Apple TV, do they support "apps" of some kind?