What's wrong with Roku? They have a few ads here and there but I've always found the interface to be super slick. And they aren't Google, so not as harmful to share my data with? (a big assumption, I know)

Roku has been bad in a number of ways, but here's one:

https://techcrunch.com/2024/03/05/roku-disables-tvs-and-stre...

I wouldn't assume Roku is better to share your data with. Google uses your data to feed their own algorithms instead of just straight up selling it. Their incentive is to keep the data internal so they alone can extract value from it.

Roku just directly sells it to anyone who wants it: https://advertising.roku.com/learn/resources/roku-unveils-da...

"Few ads here and there" is always worse than "no ads".