> Copilot has this image that has something to do with coding

To the audience of this site, yeah. But "copilot" is Microsoft trying to brand "an agent/assistant". They use it across their entire product line; copilot is in office so you can ask for help with spreadsheet formulas and in outlook so you can ask for help with summary/triage... and it's in VSCode/GH.

Microsoft saw the way the USB people absolutely screwed up the marketing/branding around different generations and speeds and capabilities and said "I bet the same strategy will work spectacularly well for us" and thus _everything_ became copilot.

I still think that most people don't know what it is. There's so much shit getting installed on peoples TVs / PCs / Phones that they didn't ask for, I think that they just ignore it like they do SPAM.

Back when IE was king, nobody even knew what the hell Internet Explorer was. They just clicked the blue E thing to get to Google.