Most of these things are emotionally driven. Education won’t do shit unless it’s coupled with some kind of training action. People will just laugh it off or accept it. Most people have literally come to accept their phone is listening to them for ads!

Either regulation, or it needs to get so shitty and painful that people get a reflexive avoidance thing going on.

The real problem is that all the downsides of the "tracking and advertising" tech world are largely hypotheticals and/or so subtle and divorced from day to day life as to be almost imperceptible.

There hasn't really been a "reap what you sow" moment for people who threw privacy caution to the wind for free stuff.