Perhaps if the choice was "forced", it would encourage actual competition.

I'm pissing in the wind, but I'd prefer it if the use of personal data - sold for adverts - was banned outright. Particularly for large companies.

This would forced Google et al to charge for their services, creating the market that would stimulate competitors (Open Source or otherwise).

People will argue against this, but online advertising that got us to where we are is the absolute scourge of modern society ... it's poisoned every decent well of humanity.

Even for things like Youtube Premium, I'm certain Google are double dipping ... likely quadruple dipping.