2007, my employer is a magazine. I demand a blog. They decide to write one from scratch in .NET because we are a software magazine. 2010, said CMS is retired for Hubspot. Or maybe that happened later. Either way, to make me happy to have Hubspot is a feat. Also a great business angle for Hubspot: write your own shitty CMS? Welcome! And again, either way, 2017, bankruptcy. All money spent on CMS from inception to retirement could have been abated by a WordPress subscription. Definitely way above 6 figures lost. Coulda kept us alive for a few more years, anyway.