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If he succeeds, perhaps you shouldn't care. If he fails, you should care, because that means that the average person will certainly fail. They will lose the cancer test results on their iPhone, the job they use the iPhone for, possibly their home, the copies of their birth certificate on their iPhone, and the friends they could crash with but whose phone numbers they've forgotten because they only communicate with them through iMessage.

You don't care that massive unaccountable corporations control all our data, devices and connectivity, and can lock us out of all of that on a whim or accidentally, and refuse to fix the problem?

This could happen to anyone. It can happen to people trusting Apple with their data, to people using Google, Microsoft, Amazon, or any other big cloud platform.

This deserves everybody's attention, and also a massive lawsuit to force these corporations to treat our data more responsibly.