Also for kids at least, sometimes they really will be happier with less choice. Sometimes kids make bad decisions and limiting choice to good options is helpful.

Additionally the inverse is true. Sometimes kids choices are restrained, and they really would like to do a thing they are not allowed to, and gift cards offered them away to do that. Case in point: my tween figured out that we don’t let him buy in game currency for any the games that we do let him play, however, when a relative gives him a gift card, we let him redeem it, making gift cards incredibly popular gifts.