Gift cards are great for companies you don't trust with (up-to-date) payment details. Amazon, Google, Apple, whatever evil megacorp you can think of, they all have made the news with stories like these, and they have proven time and again that they will stand by and defend their arbitrary decisions in court if they have to, because involving basic human intellect in the chain is too much of a fraud risk.

Even if you like their services, who knows what they'll do when they have access to your credit card information directly. I can completely understand why someone would pay for their services with gift cards bought from a well-known, respectable store instead.

This story proves that none of it matters if your money along with your account vanish because the megacorp doesn't like your gift card for whatever reason.

In fact, it is far worse than paying with a credit card directly in terms of risk. At least, when something goes wrong (which rarely ever happens), the bank has your back. On the other hand, I have seen too many cases where people find their gift card codes invalid.