not pavlov conditioning -- in Skinner's three term contingency, the stimulus context acquires meaning/significance related to the consequences of a response. a neutral or even negative stimulus (context) can become it's own reward through this process. this conditioned stimulus explains most animal and human experience. Humans are especially prone to constructing meaning based on the primal.

Think of the senses: sound becomes talking, music, etc. food become cuisine, obesity, and anorexia. eyes becomes art, movies, etc. desire becomes porn, s@m, etc.

meaning is constructed, socially constructed, or what skinner call "learning." His masterwork, long forgotten, is the "generic nature of stimulus and response." Generic as it open to near total manipulation

skinner was the man