He loved their policy. He wrote it.

> “I think this is all pretty simple — iBooks is going to be the only bookstore on iOS devices. We need to hold our heads high. One can read books bought elsewhere, just not buy/rent/subscribe from iOS without paying us, which we acknowledge is prohibitive for many things.”

https://www.theverge.com/2020/7/30/21348130/apple-documents-...