> It is not fair to me as a merchant

You absolutely can sell your product as a merchant! Best buy doesnt force you to pay them a fee, if you are selling electronics. You are perfectly within your right to ship the electronics to the merchant yourself and best buy doesnt take a dime!

The same is not true for Apple. For Apple, a customer can want to make a direct agreement with an app store developer, without the involvement of Apple in any way, on the phone that they completely own, and Apple wasn't allowing this to happen.

It would be like if it was illegal to setup competing stores that are located next to best buy that dont involve best buy in any way. That would be absurd.