> What does "not a good look" even mean in this context?

it's a kind way of saying they're being assholes?

I wouldn’t go as far as saying they’re being assholes. Fedora is a nice project after all. It’s just a bit sad to see the asymmetry here, especially since Fedora is so much more well known than FEDORA.

A sibling commenter is right though: the Legal page is linked from the footer, I was looking in the wrong place.