> So in the end, no value a corporation espouses is genuine, unless it's making money.

This is the ultimate rub.

There are constructions that corporations can implement in order to enforce values, but they fundamentally mean giving up control.

Because at root, control by people prioritizing making money above all else is what causes these decisions to be reevaluated. Aka when following principles has a serious financial cost.

Public benefit corp, non-profit, independent board, etc. are options.

Google, Facebook, OpenAI... at this point it shouldn't surprise anyone when 'you were saying something about best intentions' goes awry.

Hell, OpenAI's wriggling to get out of its charter (and honestly, its difficulty in doing so) and NewsCorp's attempt to forcibly assign control counter to trust planning should point out that 'Yes, you can make it harder to be evil.'

Google just didn't.