It is smooth and kind of "I'm doing my part!" but with low friction.

> a few times I have had to look up the business in Google Maps to find their address

Exactly my point - Gmaps taught us to expect *businesses" on maps. Not addresses. Pins and stars, instead of streets and numbers. Arrival time and traffic, instead of distance, elevation and road type (size).

I use gmaps still, mostly for businesses, but to actually know where I am I have better options. Gmaps hides most of typical map features - you see less of trees, water, buildings, height elevation. On Comaps/Osmand you suddenly can correlate map with things you see (without street view! :P).