There is a generic flaw in humanity that controversy brings popularity. The result is that if you take the core of something popular (e.g. the political beliefs of half the population) and then sprinkle some rage bait on top of it, you'll have an audience. This is the business model for the likes of Tate.

The problem is, it's also an asymmetric weapon when you try to ban that unevenly. If you censor Tate but not the likes of Kendi who use the same tricks, you're saying that it's fine for one side to play dirty but not the other, and that's how you get people mad. Which plays right into the hands of the demagogues.

So all you have to do is achieve perfect balance and censor only the bad things from both sides, right? Except that that's one of the things humans are incapable of actually doing, because of the intensely powerful incentive to censor the things you don't like more than the things you do, if anyone holds that power.

Which is why we have free speech. Because it's better to let every idiot flap their trap than to let anyone else decide who can't. And if you don't like what someone is saying, maybe try refuting it with arguments instead of trying to silence them.