Apple products are good counter examples to your point. The cost of the basic software and OS w/ updates is included in the hardware

Counter counter point. Apple's most expensive offering is something like $1000-$1500 and they basically rely on people upgrading every year or two. Almost like a ........subscription.

Rather than a car which a person may keep for 20 years at a one time huge purchase. Its not really reasonable to expect a company to support something longer than even lifer employees will be there to work on it.

I do really really hate the idea of automotive subscription services though.