Reminds me of the 49s mark of the first song on Dispepsi by Negativland: https://www.youtube.com/watch?v=lyDL1I6D8Hg&list=OLAK5uy_lGC...

"You can actually cause the consumer to forget something he has previously learned... by putting into his head a newer and stronger concept... You can actually remove an advertising story from his memory, and in it's place you can substitute one of your own... as we seize a larger and larger share of the consumer's brain box..."