> Another alternative would be that you get what you get at purchase time, and you have to buy a new car to get the newest update.

We can always choose. The subscriptions aren't mandatory? And there's an alternative to the subscription where they offer it to you for a one time cost.

If the choice is offered. But with the way the markets are today, I wouldn't be surprised if we both paid at time of purchase, and then had to pay a subscription fee still.

After all, heated seats are still installed and baked in to the MSRP, even if you're not subscribing to make them work.