I do think there can be element of snobbishness around it, but that's not really the point. The overculture of corporate America has finally overtaken the hackerish (relative) meritocracy of early tech, of Getting Things Done and Building Cool Stuff. Rewards are increasingly tied to metrics decoupled from useful outcomes. If you want to get paid a big tech salary you need to go through the leetcode grind, and do things like project sufficient "masculine energy" (lol). Management performance is measured by hiring and expansion more than product delivery and success. The ethics of what you are doing are completely secondary to shareholder value. You still need technical skills, but they are somewhat less important, there are many more competing incentives than there used to be, and the stakes are higher. This has been happening since the early days - cf. Microserfs, written all the way back in 1995 - it's just that tech has worked its way so thoroughly into the fabric of corporate existence that the two have more or less completely merged.