It's insane to me that this even needs to be written – showing you care is just not that hard! And it absolutely doesn't have to come at the expense of business goals.

I've had some amount of success running a startup, and honestly the only thing that reliably paid off was hiring great (i.e., smart, thoughtful, kind) people and treating them like family.

Caring and showing you care can be independent. Some people care and don't show it. Some people don't care but pretend to. If you don't care, showing you care is harder, and your acts might betray your true feelings