> LGBT is sexually explicit topic.

No it is not. When I say “my husband and I”, I am asserting a fact and who I am as a gay guy and I’m not stating anything sexual.

> being US companies retain a puritanical attitude

I do not know that to be true. The US is an also a playground of very explicit pornographic online services. But everything has its place.

There is a real practical problem that is not easily solvable, and that is how to draw a reasonable line at scale across different cultures and legal frameworks. Anyone saying it is easy or clear is not a serious thinker.