Yes, I've noticed their results are definitely becoming more opaque and driven by what they want to show you. (This is even when there isn't a sponsored option on the map.)

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Fricken 2 days ago | parent [-]

Yesterday I was having the same issues as the top commenter except I was having trouble getting Google to label various mountain peaks I had zoomed in on.

	▲	kevin_thibedeau 2 days ago \| parent \| next [-]
		It would be nice if they'd fix the missing labels on roads, even at the highest zoom with no clutter. Likewise, highway speed limits that were changed over a year ago.
	▲	liveoneggs 2 days ago \| parent \| prev [-]
		yeah but I'll bet it showed you the closest starbucks