> Instead, I'd love for Google to understand me well enough to show me which restaurants I would disproportionately love compared to other people based on its understanding of my taste profiles. That way, the love can be shared amongst a much wider base of restaurants and each distinctive restaurant could find its 10,000 true fans.

This kind of ties into "but your computer is broadcasting a cookie and you're being tracked" paranoia though.

People have been convinced by uninformed twaddle that somehow folk are looking through their screen at them to see what they're doing and that this is bad, but it also means you get fed an awful lot of adverts that really don't fit your demographic.

I don't mind if advertisers or supermarkets are profiling me based on things I like. You want to show me things I like? Good. The flip side is I'd prefer you not to show me things I don't like.

Youtube seems to be hilariously bad at this latter part, and all I get are adverts for a bank I'm already with and have been for 30 years, adverts for online gambling sites which I will never be interested in, adverts for Google's AI slop which I will never be interested, and adverts for online grammar-checking services that don't work in the UK because they convert everything into some weird North American creole dialect, which - again - I will never use.

Yes, take a look at my restaurant-using profile. Recommend stuff I like.