My favourite micro pressure-group in Australia is the Pedestrian Council of Australia.

Whenever there's talk about car safety measures, e-scooters or anything else, the press goes to the official-sounding "Pedestrian Council of Australia" for comment. And obligingly, Harold Scruby who is the CEO, Chairman and entire membership of said council will hold forth.

He's been spectacularly successful at getting himself listened to, as if he represented something.

Collective shout are just as illegitimate.

I thought you were making this up, as it sounds too ridiculous to be true. But no, it's a real thing.

The key to his success seems, at a glance, to be raising his media profile by taking controversial positions (which I suspect he may not sincerely hold) that guarantee news coverage. Similar to how populist politicians in the UK game the BBC's "balance" policy by always taking a contrarian position to any given topic to secure an interview or place on a discussion panel.