Go visit the popular hangouts for folks of the far right persuasion and you learn pretty quickly that this stuff is absolutely important to them, and they get spun up about it. What you don't see discussed is policy. It's almost 100% outrage about cultural issues and pretty much any reason to hate the left. Never substance.

To be fair, in response to this dynamic the left has gotten pretty good at focusing on hate for the other side, too. We all lose when nobody wants to talk policy any more.