I think people are overindexing on how much of this is "get more data on users".

I don't get why people believe there's a conspiracy here. There's perhaps a large tent, but "social media bad" is not a controversial opinion! "The gov't should do something about it" is more controversial, though I think the controversiality is less heavy in spaces with parents, teachers, places where people have to deal with kids.

Not that this is how things should be determined, but... I think reading this as a "get more data and track people" play feels like giving everyone involved too much credit. It really just feels like what it says on the tin here.