Slightly tangential, is there any chance this is motivated by profit or someone making money off this?

Otherwise, seems kinda benign and random.

Attention is a limited resource. When people spend it on something, they cannot spend it on something else at the same time. If you want to get away with something unpopular, do lots of unpopular things so the really bad stuff gets mixed in with all the rest. From the outside, it all looks very benign and random.

It's probably to ensure people keep talking about "woke" which tends to be good for the right.